In Britain the laws regulating cider specify that it contain a minumum of only 35% apple juice (or concentrate). This seems extremely low considering the number of Canadian ciders I have tried that list only apples as the ingredient. In France cider must be made from 100% apples.
A voluntary organization in the UK called the Campaign For Real Ale (CAMRA) advocates for higher minimum standards for what they refer to as "real ale", "real cider" and "real perry", as well as traditional British pubs. With 165,000 members it is the largest consumer advocacy group in the UK.
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